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PR-specialists in the Kuban are offered an average salary of 60 thousand rubles :: News

Today, July 28, Russian PR specialists celebrate their professional holiday. Since the beginning of 2022, about 33,000 resumes of applicants from the PR field have been published on hh.ru.

Most often, specialists from Moscow (46%) and St. Petersburg (14%) were looking for such work. The Krasnodar Territory was on the third line of the rating – the share of such resumes was 3% of the total number in the Russian Federation.

– Since January 2022, more than 1,000 resumes of public relations specialists have been published on the hh.ru portal in the Kuban. As it turned out in the course of a study of the mood of job seekers in the labor market, according to the results of the second quarter, more than half (51%) of representatives of the professional sphere “Marketing, advertising, PR” feel stable at their current place of work, and to the question “How do you assess your chances of finding a job in the next three months? 66% of them answered that they had no doubts about their success, – comments Alyona Manokhina, head of the press service of hh.ru Yug. – Among the key advantages, applicants in the field of PR most often note organizational skills, experience in organizing events and project management, the ability to work in a team, competent speech, knowledge of English and creativity.

The level of competition among applicants in the field of “Marketing, advertising, PR” in the whole country for the first half of 2022 increased from 3.8 to 4.3 resumes per vacancy. In the Krasnodar Territory, it actually did not change – from 4.2 to 4.3, but last summer it was half as much – only 2 candidates competed for one vacancy in the region.

Also, as part of the study, it turned out that more than half of applicants choose full-time employment, 16% – project work, and another 4% – count on an internship in the field of PR. At the same time, if we talk about the work schedule, then the remote format and flexible schedule are chosen by 25% of Russian specialists in the field of public relations.

As for vacancies, from January to July of this year, the country’s employers posted more than 6,000 vacancies for PR specialists. Most of them traditionally offer work in Moscow (46%) and St. Petersburg (14%). The Krasnodar Territory also entered the top five in terms of the number of offers for PR specialists (3%).

In most cases, public relations specialists are looking for companies from the industry “IT-technologies, system integration, Internet” (15%), “Media, marketing, advertising, production” (14%), “Services for business” (8%) , “Construction, real estate, operation” (7%) and “Retail trade” (another 7%). In the vast majority of vacancies, candidates are offered full-time jobs. “Udalenka” is indicated only in 9% of offers, and flexible schedule – in 4%.

Interestingly, employers are more likely to look for specialists with work experience from 1 to 3 years (54%) or from 3 to 6 years (33% of the total number of PR vacancies in the whole country), and only 3% of the offer indicated experience from 6 years. At the same time, more than half (57%) of “PR” applicants already have more than 6 years of experience and expect higher salaries (80,000 rubles) than less experienced specialists.

On average, the salary offers of employers are higher than the requests of applicants in the field of PR. The only exceptions are specialists without work experience, whose salary expectation is commensurate with the offer and amounts to 40 thousand rubles on average in the country. According to the results of the first half of 2022, the average salary offered to PR specialists in the Krasnodar Territory was at the level of 60 thousand rubles, the expected salary was 45 thousand rubles.

Vacancies, January-July 2022, Russia

Resume, January-July 2022, Russia

An experience

Share experience

Median salary offered

An experience

Share experience

Median expected salary

Over 6 years

3%

100,000

Over 6 years

57%

80000

From 1 year to 3 years

54%

55 000

From 1 year to 3 years

12%

50000

No experience

ten%

40 000

No experience

13%

40000

3 to 6 years old

33%

82 500

3 to 6 years old

eighteen%

60000

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