The Argentine DJ Gonzalo Julián Conde, better known as bizarre (or, shorter, BZRP) reached a new milestone in his career as an independent music producer with the release of his Session #53 in collaboration with the Colombian megastar Shakira. The publication of the video that reached the platform of Youtube Yesterday at 9 p.m., Argentina time, it exceeded 27 million views in just 12 hours, mounted -in addition to the talent and impact of the filmmakers- on the public interest still in force due to the scandalous separation of the singer and the retired soccer player Gerard Piqué. The formula has everything you need to transform into millions.
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Social networks exploded with the premiere of the collaboration between the Colombian and the Argentine. In just minutes they surpassed a million views.
The world of music has long been dominated by the logic of streaming platforms and the business that at the time was measured by the number of records and tickets sold now focuses on clicks. Industry numbers are somewhat opaque, as platforms aren’t transparent about the revenue generated by instant hits like the one released last night, but the monetary impact is immediate and stark.
infobae consulted Youtube spokespersons regarding the income that Shakira and Bizarrap can report for a video that is currently ranked first in global music trends, according to the platform itself. The company, however, preferred not to give specific details but did explain that in the case of the Bizarrap channel, the income from one of the 10 forms of monetization offered by the platform is applied: advertising income.
In the case of the Bizarrap channel, the income within the YouTube platform corresponds to advertising
“As of today, more than two million creators participate in the YouTube partner program globally and in the last 3 years (as of June 2022) Youtube paid out more than $50 billion to creators, artists, and media companies. In addition, in 2021, the number of YouTube channels (globally) that generated at least USD 10,000 in revenue increased more than 40% year over year, ”they said from YouTube.
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The advertising revenue they include money generated by display, overlay and video ads. As they explain, the “creators” receive most of the income generated by the ads on YouTube that can be generated through a partner or create them themselves. The company pays 55% of net revenue for ads displayed or broadcast on its public videos on the content watch page.
When looking for specific numbers, then, it is necessary to refer to sources outside the company. There are many estimates of the income that a YouTube video can generate, but the ranges are very wide. They range from 0.01 US cents to USD 7 per 1,000 reproductions. The amount varies depending on the relevance of the youtuber in question -Bizarrap is among the most important- and also the level of engagement generated by the video (a video that is played completely is not the same as another that users usually abandon after a few seconds after clicking it).
In this sense, when looking for external references, the most respected source is Social Blade. It is a social media statistics website like YouTube, Twitch and Instagram. The site is one of the few relevant sources of income on these platforms, although, he clarifies, it can only reach estimates. To arrive at a number the system takes a value of cost per 1,000 impressions (cpm) value of $0.25 and a high CPM value of $4.00 and multiply them by the number of views the channel gets per day.
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“The figure should not be interpreted as a religion, but as a general idea of what they may be earning,” he clarifies.
In that sense, Bizarrap’s YouTube account is a factory for generating income, according to data from Social Blade. With ranges as wide as the ones he uses, the Page estimate for Bizarrap’s monthly earnings alone on the platform owned by Alphabet (the company that owns Google) ranges from $29,100 to $465,800.
In the last 3 years YouTube paid out more than $50 billion to creators, artists and media companies
To the year, the channel of the Argentine creator has the capacity to generate between USD 349,400 and USD 5.6 million. Continuing with the logic that the most important content creators tend to have income above the average, and assuming that the level of engagement is high, the monthly income should be around USD 250,000 per month and the annual ones in close to the $3 million. This is only from advertising revenue on YouTube, not counting other sources of monetization or what is generated by other platforms, such as Spotify.
The Social Blade data goes as far as estimating daily income. At the time of writing this note, the video had 27 million views and both yesterday and today were shaping up to be days above average given the publication of the new Session.
Again, following the site’s estimates, on Wednesday, January 11 -the day the video with Shakira was posted- the channel should have been able to generate between USD 1,400 and USD 22,900 from advertising alone. As of January 12, with real-time numbers constantly being updated, the channel should have been able to generate between $1,500 and $24,300 in total revenue so far. Of course, with streams still going and growing, that number will tend to grow over the course of the day.