Media holdings, communication and marketing platforms launch business support program

Communication platform “Mediahub” together with the Internet marketing agency Inprime and the largest media holdings of Ukraine are starting a program to support small and medium-sized businesses.

It is reported by Ukrinform with reference to the organizers.

Roman Peresunko, managing partner of Mediahub, stressed that even during the war, taxes should be paid and business activity should grow. Therefore, the current initiative seeks to intensify this process.

In turn, Andrey Kamchatkin, head of the Inprime agency, expressed hope that the project would help stimulate the rapid development of business.

Radio holdings TAVR Media, United Radio Group, Radio Lux and Ukrainian Radio, as well as the largest players in the outdoor advertising market – Bigmedia, Octagon Outdoor and Perekhid Outdoor joined the project.

Andrey Bespaly, General Director of Perekhid Outdoor, noted that after a complete halt in advertising activities in March and April, customer activity is gradually recovering in summer.

Commercial Director of TAVR Media Vladimir Pedorich expressed his conviction that communication is important for business now, because “those brands that continue to talk about themselves during the crisis are better remembered.”

Read also: Communities may revise tax rates to help businesses – U-LEAD

Advertising assistance includes radio, external and digital advertising, publications in the media and bloggers with significant discounts. In particular, we are talking about advertising on the 14 most popular radio stations and more than 30,000 outdoor advertising media with a discount of up to 95%, minus 30% for publications in the media and bloggers, and minus 50% for digital.

Those wishing to become a member of the “Advertising Assistance for Ukrainian Business” program must send completed questionnaire.

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