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Is Huawei really leaving the Russian market?

Back in June, Huawei closed some of its official outlets in Russia.  Photo: Sergey Karpukhin / TASS

Back in June, Huawei closed some of its official outlets in Russia. Photo: Sergey Karpukhin / TASS

In the morning news feeds were full of news about leaving Huawei from Russia. At the same time, there is no official information, only references to a reliable source. And this source claims that the Chinese company “completely stopped the direct supply of smartphones to Russia and may finally leave the country.”

Rumors of Huawei leaving have been circulating for a long time. Back in June, the company closed some of its official outlets – there were not enough products to trade. She also transferred part of her employees from Russia to Kazakhstan and Uzbekistan. And in the first half of the year, the net profit of the Russian branch fell by 52%.

So what is really happening and will the Russians be left without a Chinese brand of smartphones and other equipment?

– Rumors of leaving are greatly exaggerated, – said Radio “KP” Senior Analyst at Mobile Research Group Eldar Murtazin. – What really happened? Back in March, Huawei switched to deliveries to the Russian market through a Chinese distributor (intermediary company – Ed.). This scheme has been worked out for years. When the seller of goods in Russia takes risks, and the owner only controls the process. Xiaomi was the first to try this option. And he still uses it today. But we are not saying that Xiaomi is leaving.

As for the presence of Huawei goods in Russia, according to the expert, nothing has changed. The prices for smartphones and accessories and the conditions for their warranty service will remain the same. In general, the global course of the Chinese company is changing. She, preparing for a full-scale global crisis, cuts off everything that does not bring profit. For example, it refuses to produce TV sets that have not taken off in sales for several years.

If we talk about the share of Huawei in our market, it is very small – about 2%.

– They have never been a strong player with us, unlike their former daughter Honor, – continues Murtazin.

By the way, Honor in March suspended the supply of its smartphones to Russia, but resumed last week, switching to the same well-established distribution scheme. If we talk about the relocation of Huawei employees from Russia to Central Asia, then this affected one of the company’s divisions, – Eldar Murtazin explains. – Due to the fact that sanctions cut off Russia’s access to Western technological systems, the employer was forced to take workers to other countries. But this by no means means that the Chinese will leave our market.

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