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El Dorado Airport changes its name in October to El Rosado to unite in the fight against breast cancer

El Dorado announces that during the month of October, like last year, it will change its name to El Rosado.  Photo via: eldorado.aero
El Dorado announces that during the month of October, like last year, it will change its name to El Rosado. Photo via: eldorado.aero

The Bogota International Airport The Golden ad that during october will change its name to El RosadoThis as initiative of the alliance with the AMESE Associationwhich has andin order to raise awareness to citizens in the care and self-care around breast cancer and the importance of self-examination.

Thus, from its social networks and web portal, it has highlighted that for this year the concept will be aligned with the slogan ‘Don’t turn your back on breast cancer’, which seeks produce a call to action and generate a habit in women regarding issues of routine medical consultation, advice and help for those who require it.

On the other hand, according to information provided by the Pan American Health Organization, Breast cancer is one of the most frequent causes of death in women in America.also the World Health Organization (WHO) has pointed out that between 30% and 50% of deaths from this disease It could be prevented by avoiding risk factors and implementing strategies for prevention.

El Dorado and the AMESE Association they will have educational talks its visitors about breast cancer and various visual tools that will be installed in different points of the terminal with information and data from the self-examination.

Below is a video of the health and prevention campaign by officials and collaborators of El Dorado:

This is one of the visual products that are part of the prevention and health strategy against breast cancer.

to this The health brigades that will be carried out in the towns surrounding the airport will be added (engage and Fontibon) with testimonials from breast cancer survivorswith the aim of transmitting this information and resolving all concerns generated in the communities.

With this, the international airport El Dorado continues with its community work to work on raising awareness of this silent health problem that affects the lives of thousands of women and men, in addition to reaffirming its commitment to make visible the need for prevention and protection.

What concerns tol breast cancerthis is one of the public health concerns, since It is presented as one of the highest incidence in the country.. According to data offered by the World Health Organization, its web portal, in 2020 more than 2,260,000 new cases were estimated and more than 684,990 deaths were evidenced by this diagnosis.

Secondly, the figures in Colombia, according to the organization, highlight that breast cancer occupies the first place in prevalence with 3. 7% of cancer in the countrywhich corresponds to approximately 15,500 new cases and 4,411 deaths from this type of disease.

From his Twitter account, El Dorado has been publishing care and self-care tips to mitigate this health problem.  Photo via: El Dorado
From his Twitter account, El Dorado has been publishing care and self-care tips to mitigate this health problem. Photo via: El Dorado

The Colombian League Against Breast Cancer invited all citizens to synchronize with the three strategies for prevention and detection timing of this disease:

The first strategy is ‘Synchronize with Prevention‘, which indicates a healthy diet to avoid obesity; a weekly exercise routine, developing a daily practice for 15 minutes; moderate alcohol consumption and abstain from tobacco.

The second strategy is ‘Synchronize with Self Test once a month’, in which they point out that: “8 days after the menstrual period, a self-examination of the breasts should be carried out. If you no longer have a menstrual period, you should choose a fixed day in the month to do it”

Finally, the third point of this strategy is ‘Synchronize with early detection’: In this case, it is suggested that a clinical examination should be carried out from the age of 40 and a mammography at 50.

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