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Domestic and inexpensive alcohol is bought: How the alcohol market is changing in Russia

Any crisis phenomena in social processes and in the economy are usually accompanied by an increase in the volume of alcohol consumption.

Any crisis phenomena in social processes and in the economy are usually accompanied by an increase in the volume of alcohol consumption.

A photo: Oleg UKLADOV

The Russians now have enough reasons for concern. The beginning of a military special operation, the difficult situation on the labor market, the rise in food prices – all this did not add optimism to us. Against this background, sales of alcoholic beverages grew. Thus, in March-August 2022, sales of wine (+1%), cognac (+5%) and vodka (+8%) increased compared to the same period last year. Sales of low-alcohol drinks and cocktails (such as gin and tonic, etc.) jumped especially – +59%. Such data was provided KP.RU “Club of Alcoholic Market Professionals”. In general, the growth in retail sales of alcohol (excluding beer, beer drinks, cider and mead) amounted to 4.5% over this period. But the Russians did not drink less beer either. The sales volumes of beer and beer drinks for 9 months of the current year are comparable with the sales volumes of foamy drink for the same period of the last year, the experts explained.

– We are not seeing a drop in the level of alcohol consumption now, on the contrary, sales are growing, – said KP.RU General Director of the non-profit partnership “Club of alcohol market professionals” Maxim Chernigovsky. – Any crisis phenomena in social processes and in the economy are usually accompanied by an increase in the volume of alcohol consumption. If we talk about trends in the alcohol market, then this is, firstly, an increase in sales of Russian alcohol. They began to buy more of it, and less of imported ones. Secondly, the share of economy-class alcoholic products is growing. Retail sales of premium alcohol decreased significantly. Thirdly, alas, the volume of sales of illegal alcohol, moonshine and medicines produced on the basis of ethyl alcohol has increased in Russia.

However, doctors unanimously say that you should not get involved in alcohol, no matter what troubles occur. After all, alcohol is a depressant. He spoke about the dangers of alcohol recently even Head of the Ministry of Health Mikhail Murashko.

– The boundary of the transition from a feeling of stress relief and joy after the first glass to a feeling of depression following this state is hardly noticeable, which in the end often leads to uncontrolled alcohol consumption. There is no safe proportion of alcohol,” the minister recalled.

*Data of NP “Club of alcohol market professionals”.

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