Different colors evoke specific emotions and physiological responses in people.

As you know, everyone has their favorite colors. But sometimes, over time, we stop liking a certain color, and we begin to prefer other shades. Why is this happening? Psychologists say that our color preferences are influenced by many different factors.

The effect of associations and the “cultural code”

Psychologist Alena Krasnova says that when light rays hit the retina (and color is the result of their refraction), certain psychophysiological processes are triggered in the brain. This leads to the fact that this or that color evokes in us specific emotions, sensations, sometimes even physiological reactions.

According to Dr. Karen Schloss of the University of California, colors and shades are never perceived by us as neutral. Unconsciously, we always endow them with a certain meaning. Here they can play a role

  • life experience,
  • unconscious instincts,
  • cultural traditions.

For example, color can be associated with memories of the past for us. Let’s say a significant person for us wore a shirt of a greenish tint. And now every time we see this shade, we have the same emotions that we experienced in relation to it. If the relationship developed well, then the emotions will be positive. If everything ends badly, there will be rejection.

Girls in childhood and adolescence often like the color pink. But the fact is that this is a kind of cultural code: pink is the “color of Barbie”, and it is supposed to be loved until you grow up. But for adult girls and women, this is somehow not very suitable. If you adored pink as a child, then at the age of 25 you can start avoiding it, it seems vulgar and “frivolous” to you, you don’t even want to hear about wearing something pink.

Black for most of us is associated with mourning. It also symbolizes elegance. Therefore, most often we find it appropriate – if no one has died, then we have an elegant lady in front of us. But we can negatively perceive the black color when it comes to an event where bright clothes are the dress code.

Blue – against suicide

There are some general characteristics for colors. For example, most of us, if asked to name our three favorite colors, would name blue as one of them. And no wonder – as scientific studies have shown, shades of blue are associated in our minds with calmness, health and safety. This is the color of water (although one can still argue that water is blue), and water on Earth is the source of life.

Japanese scientists have come to the conclusion that the installation of blue LEDs in the subway and railway tracks prevents suicide. And Japan is one of the first places in the number of suicides!

Yellow is the color of hunger

Shades of red are preferred by active, sociable people with a powerful temperament. Although, psychologists have an opinion that in fact red is worn by those who lack their own vital energy. Thus, they seek to “get” it.

Shades of orange are considered to be preferred by extravagant people. Psychologists say that sociable individuals with a good sense of humor and optimistic outlook on life like to wear orange.

Tones of yellow in many cultural traditions are associated with failure and negativity (Remember: “Yellow tulips, heralds of separation …”). At the same time, it has been scientifically proven that the color yellow stimulates appetite. That is why it is so loved to be used in advertising and on the logos of companies working in the food industry.

Green is more loved by people who are closed, calm, patient. In most cases, it is characterized as “neutral”, with the exception of emerald and bright green shades.

Despite the fact that brown is considered the base color by stylists, designers and makeup artists, many, especially those who are still far from old age, avoid it, since for most people it is associated with dirt, waste and even grave decay. But older people, on the contrary, like shades of brown, most likely because it seems calm and neutral to them.

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