Before showing domestic films in cinemas, viewers need to pour vodka or beer. Such an initiative was made by the famous showman, president of the Union of Professional Funeral Agents Stanislav Baretsky. In an interview with the Public Service of News, he noted that the owners of some cinemas have launched a “free pre-screening service” for Russian films. As the showman explained, first the audience is shown a Hollywood blockbuster with studio dubbing into Russian, and then they turn on a domestic film. According to Baretsky, Russian cinema is “backward” and “philosophical and educational.” He stressed that the Russians want big-budget films in order to “not strain their brains and relax” in the cinema.